The Social Trees Initiative is a cause-driven business.
The goal of the project is to establish a large orchard of olive trees and develop the production of olive oil in southern Brazil as a social business.
After covering all company costs, the Initiative will allocate 100% of the profits to support social projects for a period of at least 70 years (average production time of an orchard).
The company follows normal market practices:
- produces and sells olive oil like any other company in the industry;
- hires people competent in their area of work and pays wages compatible with the market;
However, it is a business with social objectives:
- aims to achieve social goals using 100% of the company’s profits;
- will work for at least seven decades to support the education of children and youth in poor communities;
We will work with an orchard of between 7,000 and 35,000 trees, depending on the size of the investment raised.
For these orchard sizes, we estimate the allocation of the following values in social projects:
Check details of the estimated production and income of the project in numbers:
The Social Trees Initiative has the goal of developing social projects that assist with the education of children and youth within the region of the company orchard.
In particular, the Initiative is interested in developing actions in education that have the potential to transform the lives of the participating communities, with a focus on non-formal education outside classroom walls.
The Initiative seeks to offer to poor communities opportunities to learn about new technologies and cultural experiences, and to acquire professional skills, and other elements that may have a transformative impact.
Our points of difference
The Social Trees Initiative is a business with social objectives:
- Instead of carrying out philanthropic acts, we will produce food and financial profit to help people;
- Rather than distribute profits to investors, we will allocate 100% of the profits to the development of social projects;
- The company’s profits will support social projects for a period of at least 70 years (average production time of an orchard);
- We will employ people from disadvantaged communities to help in the production and distribution of our product;
- All the company’s activities are accessible to all of society (everyone can oversee the implementation of the social projects resources).